On Gamification and Persuasion

2012-11-17. # #

This paper discusses the relationship between gamification and persuasion, presenting critical perspectives based on rhetorical analysis and persuasive technology concepts. It also presents the definitional debate around gamification as an important arena for discourse analysis and its political implications. This paper was presented at the SBGames 2012, the Brazilian Symposium of Games and Digital Entertainment, and it can be downloaded here.